We believe that in order to thrive in an increasingly digital world, both individuals and organisations need to take charge of the technologies and artificial intelligence (AI) that surrounds them.

When functioning well, technology and AI is first and foremost human-centred and able to positively impact the complex environments in which it operates.

We help organisations to optimise human-technology integration by providing strategies, methodologies and frameworks to address questions including:

o   Which technologies should they adopt and why?

o   What role should technology play in their organisation? Is it used to replace a human function, or to refine the human’s expertise?

o   How the quality and likely return on investment of technology be determined prior to adoption?

o   How to measure both the positive and negative influences the technology has on the organisation?

Our background is performance sport, whereby marginal gains can be the difference between winning and losing, or gold and silver. We now work in many other sectors globally, transferring this knowledge and expertise to a variety of performance contexts.